Creative Direction

In a complex world, it is essential to have a clear message.

That's why our external Design Management helps you to build up a consistent product portfolio and a sustainable Design Strategy, which is in line with your values, goals, and capabilities.

With a body of experience from 100+ product launches, we know which products help stand out from the crowd and build a brand. Our international focus with clients in Milan, New York, or Shanghai takes us to the capitals of design, helping us to understand markets, spot trends, and keep your brands finger on the pulse of time. Our Fidlock Design DNA demonstrates what a consistent design language looks like. The brand project for Fidlock shows how we refine a brand identity and make it actionable for all stakeholders. Feel free to contact us directly to schedule an initial consultation.

Our process

Analysis

Understanding markets, brands and people

The future is the present's child. That's why we are eager to get a comprehensive overview of the market, your competitors, and international design and lifestyle trends. We get to know your company, carve out the core of your brand, identify potentials, and jointly examine what the future holds for you.

Tools & Methods

Strategic Foresight
Trend Analysis
Opportunity Research Potential Evaluation

Design-DNA

Develop an own language

We define guidelines for design and functionality and colors, materials, and surfaces with your goals in mind. From there, we develop a design DNA that allows a perfect balance between brand unity and product autonomy, letting your products become the best ambassadors of your brand!

Tools & Methods

Form & Feature Definition
CMF-Design Development
Product Styleguide

Portfolio Architecture & Design Briefings

Cover subjects

We analyze your portfolio architecture, look for blank spaces, and develop design briefings to close them. We take into account your identity and competences and scout the appropriate designers from our international network - all to systematically build up a consistent "Product Ecosystem."

Tools & Methods

Portfolio Audit & Extensions
Designer Scouting
Design Briefings

Product selection & market introduction

Making it real!

With cool heads and brave hearts, we help you select the right designs for your collection while watching for the right balance between innovative content and feasibility. If necessary, wey will accompany you until the market launch of new products, assist you with product development (see Product Design) and take care of consistent storytelling in your product and brand presentation.

Tools & Methods

Concept Analysis
Curational Services
Product Development

Discover our other services

Product Design

How to define entire product categories through unique and distinct designs? How to create special user-experiences and inspiring products with relevance for brands and people?

Learn how we discover unknown territory with a mix of methods and *magic …

Innovation Consulting

How to open up new vistas for your company? How to help employees become self-confident innovators? How to turn ideas into products and products into successful start-ups?

Find out how we use design thinking methods to deliver meaningful innovations for your business …