Rudolph Schelling Webermann (RSW) is an award-winning product design and innovation consultancy based in Germany's heart. When we started in 2005 under the former name DING3000, we wanted to change the world through product design. Along the way, our products have won numerous design awards and became bestsellers. Our clients range from start-ups to global players.

Based on the 100+ product launches experience, we have expanded our services to creative direction and innovation consulting. As "Design-Thinking-Natives," we can identify systemic challenges for businesses and find solutions off the beaten track. The diversity of the different fields of work is inspiring and allows for cross-pollination between the projects.

Awards & Nominations



Excellent ideas

We strive for excellence. That's why we never compromise on the initial concept: no product without a good idea.

Thoughtful simplicity

We believe in honest and straightforward solutions - even for complex tasks.


We want to spark emotions. Our design tells stories that move people.

Empathy for the user

We believe that successful products and services have to be geared towards real user needs. That is why we get in touch with your customers already early in the process.

Feasible innovations

We are always on the search for significant innovations. Nevertheless, we watch out for the right balance between innovative content and feasibility.

Cooperative attitude

We are not complicated, even if it gets tricky. Our approach is solution-driven, and we are staying close to our partners.



Product Design

How to define entire product categories through unique and distinct designs? How to create special user-experiences and inspiring products with relevance for brands and people?

Learn how we discover unknown territory with a mix of methods and *magic …

Innovation Consulting

How to open up new vistas for your company? How to help employees become self-confident innovators? How to turn ideas into products and products into successful start-ups?

Find out how we use design thinking methods to deliver meaningful innovations for your business …

Creative Direction

How to create a consistent product portfolio and a sustainable design strategy? How to develop a design DNA that allows a perfect balance between brand unity and product autonomy?

Learn how we carve out your brand's core, identify potentials, and close gaps in your portfolio-architecture …

So what can we do for you? Get in touch with us!