The new Fidlock Design DNA
Fidlock stands for innovative magnetic-mechanical fasteners for bags, shoes, helmets and many other products.
With a rapidly growing product portfolio, Fidlock wondered how a
visible unity and uniform visual identity could be reflected in the
individual products. To achieve this goal, Fidlock brought RSW on board.
A central component of the joint development process is the
introduction of the "Shifted Edge" as a critical element of the Fidlock
design DNA. The idea behind the Fidlock Design DNA is a substantial
recognition value and differentiation of Fidlock products. What makes
the Fidlock brand special? In the future, all products will be united by
a clear and unifying feature: the "Shifted Edge."