The new Fidlock Design DNA

Fidlock stands for innovative magnetic-mechanical fasteners for bags, shoes, helmets and many other products.

With a rapidly growing product portfolio, Fidlock wondered how a visible unity and uniform visual identity could be reflected in the individual products. To achieve this goal, Fidlock brought RSW on board.

A central component of the joint development process is the introduction of the "Shifted Edge" as a critical element of the Fidlock design DNA. The idea behind the Fidlock Design DNA is a substantial recognition value and differentiation of Fidlock products. What makes the Fidlock brand special? In the future, all products will be united by a clear and unifying feature: the "Shifted Edge."